Programmatic Digital Advertising
FAQs
Read up on how deploying pDOOH in the physical spaces of your existing customers can be beneficial to their business as well as yours.
What is Programmatic OOH Advertising?
Programmatic advertising is a way of using technology to buy and manage advertising spots. There are many ways to buy programmatically and several different pieces of technology that make up the programmatic ecosystem. The common thread is “advertising transactions” are conducted through automation with a limited amount of human interaction, rather than through a series of manual steps with many people involved.
Programmatic buying is often transacted in an auction-based marketplace or exchange, like the stock market. Outdoor advertising companies that build displays or “supply” for content delivery provide their available inventory to this marketplace or exchange. Brands or Advertising Buyers or “demand” can evaluate and bid on inventory in real-time based on business rules such as audience criteria, location, price, etc.
Why is programmatic advertising a perfect tool for real estate and retailers?
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New recurring revenue that is management free.
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New digital display to advertise your own messaging and announcements.
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New data insights from the display to help you understand your traffic better.
The audiences within the physical world can now be transacted upon just like website traffic, Facebook social media followers or mobile app users. The buyers of this physical world traffic can transact within a standard format just like online, mobile, and social.
Can I customize the ads that show up on the screens in my business?
Yes. You have the ability to schedule when your own ads or specials run, as well as when your screens are available to local, regional, or national advertisers.